Under $25

Introducing the adorable Smootheez Hippity Hop Bunny in tan! This 12" stuffed animal is guaranteed to be your child's new favorite cuddle buddy. W...

Puppies are always a favorite and a big hit with the little ones. This four-legged friend in neutral colors, soft textured fabric, and a big smile...

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little o...

Why should adults have all the fun? Stock up on our kid-approved line of fresh and colorful custom sock designs - just for kids! Small Feet = ages ...

Putty bunnies are soft bunny rabbit friends that little ones will love to sink their fingers into. Putty bunnies are 11-inches.  All putty bunnies...

Why should adults have all the fun? Stock up on our kid-approved line of fresh and colorful custom sock designs - just for kids! Small Feet = ages ...

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little o...

6″ Who can resist a llama this colorful and festive? From rattle to WubbaNub™ to blanket, Lily Llama is what’s trending for baby! Mary Meyer’s exc...

The Mermaid Dreams 12 piece jigsaw puzzle will delight any mermaid enthusiast! In bold colors and whimsically illustrated this puzzle encourag...

Putty Nursery is known for its luxurious fabrics, neutral color palettes, and it’s sophistication – all which continue to be big trends in today’s...

Frida Kahlo is the most important Mexican painter of all time. She showed great perseverance for achieving her dreams despite all the adversities ...

She'll flutter on with this gold, glitter, and pastel butterfly must-have!    Add this charm to any CHARM IT! bracelet or necklace and customize he...

Birthdays are the best days and this birthday charm is the icing on the cake!    Add this charm to any CHARM IT! bracelet or necklace and customiz...

The perfect pick to take her charm collection to the next level! Add charms to this necklace and customize her collection! Charms sold separately.

Rocking the original is always in style! Add charms to this bracelet and customize her collection!

Leika (pronounced “like uh”) means “Play” in parts of Scandinavia. We bring that Scandinavian aesthetic of simple sophistication and folk-art insp...

With tentacles to spare and smiles to share, this Lil' Jelly is anything but ordinary! Perfect for any girl who loves sea life, nature & animal...

What could be better than finding a mermaid’s treasure chest? Just open and find out! Add this charm to any CHARM IT! bracelet or necklace and cust...

Our Wonder Spoons are packed with personality and coordinate back to our mealtime essentials. Designed with an easy grip and soft on gums. For ever...

This tiara charm is fit for a mermaid princess... and your CHARM IT! girl! Add this charm to any CHARM IT! bracelet or necklace and customize her c...

CHARM IT! girls everywhere agree, rainbow goes with everything! Add charms to this bracelet and customize her collection!

Marshmallow Zoo is made of the softest plush we could sink our fingers in, and continues to lead in the “what fabulous fabric!” category. Marshmall...

Spread the message loud and clear!  This Girl Power Stretch Bead Bracelet is perfect for charming and stacking! Add charms to this bracelet and cus...

This star stretch bead charm bracelet is naturally the star of her charm bracelet stack!  Add charms between the beads of this bracelet and custom...