Kids Items

The Classic NeeDoh is the Groovy Glob that started it all! The original NeeDoh ball is known for its durable squish that helps you mellow out ...

The Groovy Glob is all grown up; the bigger the Needoh, the bigger the squish! Super NeeDoh comes in at twice the size of Classic Needoh, doub...

Color Changing NeeDoh® brings this Groovy Glob to a whole new level! Give this NeeDoh® a squish, pull, squeeze, or smush and watch as it changes c...

• 2 in 1! Use the broad brush to paint your nails, then use the detail tip to color in 3D foil stickers. • Precision tip allows you to easily achie...

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little o...

Celebrate yourself this birthday with this soap confetti filled bath balm! Fragrance: Butter Cream + Vanilla Treasure: Capsule of Bath Confetti ...

Have fun and sip under the sun with this color-changing, sized-for-kids water bottle with straw-lid top. These new 12 oz. bottles are built to las...

Get groovy with a whole bunch of Teenie NeeDoh® to squish and squeeze! Gobs of Globs is a pack of 18 teenie weenie groovy globs in an exciting...

2-piece set. Cotton spandex long sleeve pajama top features wood button placket. Comes with pull-on coordinating pants. 

I'm Sheldon, a coral octopus with six arms, which makes me quite unique. One of a kind, you might say. My arms can also act as feet so when you pla...

Hedgehogs are prickly, but this is the safest and cuddliest hedgehog you will ever meet! Hildee may try to scurry away, but won't roll into a spiky...

The Happy Snacker is the first two piece silicone snack cup! No more trails of crumbs to pick up thanks to our snap tight lid - go ahead and put t...

These are not your average flashcards. They are learning tools that are also toys and teethers. A trifecta of toys. A hattrick of teethers, a thre...

This star stretch bead charm bracelet is naturally the star of her charm bracelet stack!  Add charms between the beads of this bracelet and custom...

Cotton spandex footed sleeper with wood button chest placket.  

All age groups can have hours of fun using their 13" Warmies® Plush animals, knowing that they can be warm all night long.  For adults seeking some...

Our all NEW magical unicorn bath balm! This special bath balm will turn your waters coral and bright pink for the magical experience. This bath ba...

She'll just have to pirouette with this charm in hand! Add this charm to any CHARM IT! bracelet or necklace and customize her collection!

This glitter Nail Polish charm is always mani-pedi ready!  Add this charm to any CHARM IT! bracelet or necklace and customize her collection!

Does she dance like no one is watching?  This Gold Glitter Dance Heart is calling her name!  Add this charm to any CHARM IT! bracelet or necklace ...

Is your sis your built in best friend?  Celebrate her with a BEST Sister charm so she can show off her awesome status. Add this charm to any CHARM...

Every night is Grammy night with this glam star microphone! Add this charm to any CHARM IT! bracelet or necklace and customize her collection!

With its sleek, modern look, cheeky personality and grow-with-me design, the Happy Sippy guarantees a smile. One of the first sippy cups made enti...

Did you know this Gold Glitter Unicorn charm's pink sparkle mane can be seen from space?  A fun pretend fact.   Add this charm to any CHARM IT! br...