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With its sleek, modern look, cheeky personality and grow-with-me design, the Happy Sippy guarantees a smile. One of the first sippy cups made enti...

Amber has moved out of the woods and into the nursery. She and other woodland critters are the motif of choice for many baby rooms today. In today...

Say hello to your little one's go-to friend! This soft bear knit plush is perfect for tiny hands and snuggles. He has a super soft tummy and an oh ...

This 6" bunny has soft, short "fur" and the sweetest expression! A perfect size for little ones. 

Putty bunnies are soft bunny rabbit friends that little ones will love to sink their fingers into. Putty bunnies are 11-inches.  All putty bunnies...

Say hello to your little one's go-to friend! This soft fox knit plush is perfect for tiny hands and snuggles. He has a super soft tummy and an oh ...

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little o...

This knit blanket is the perfect welcome gift for a new baby. Designed in the softest fabrics, it gets softer and softer with each use. This blank...

This knit blanket is the perfect welcome gift for a new baby. Designed in the softest fabrics, it gets softer and softer with each use. This blank...

Comfort meets safety with our luxurious sleep sacks, providing a cozy alternative to blankets in your baby’s crib. Made from the same fabric as our...

Have you been on the hunt for the perfect baby and toddler bowl? One that suctions to the table, curves to encourage self-feeding and grows with yo...

Our new Luna plush just sits quietly... ready to snuggle! Our newest GooseWaddle Super Soft Plush Rabbit - Luna is super squishy soft and perfect ...

No more flying saucers at dinner. The suction on our Wonder Plate is unrivaled. Divided into 3 sections for well balanced meals, this silicone suct...

Our swaddle blanket is a cozy gift for baby. The square swaddle blanket is made of our super soft muslin fabric.                 *Blanket measures...

Add a colorful mini to any Nora Fleming stoneware, wood, or melamine base! Hand-painted and as sweet as can be - once you get one you'll want mini,...

Our super soft plush sit quietly... ready to snuggle! Oxford Puppy is super squishy soft and perfect for any nursery. Designed with slim legs, eas...

Our new bear kitty just sits quietly... ready to snuggle! Our newest GooseWaddle Super Soft Plush Kitty - Rose is super squishy soft and perfect f...

Introducing our brand new swaddle blankets, designed for high quality snuggles. This is the only blanket you’ll ever use for swaddling, nursing an...

The perfect blanket for all your baby's needs. Designed for high-quality snuggles, these blankets are made with breathable & stretchy fabric t...

The perfect blanket for all your baby's needs. Designed for high-quality snuggles, these blankets are made with breathable & stretchy fabric t...

The Happy Snacker is the first two piece silicone snack cup! No more trails of crumbs to pick up thanks to our snap tight lid - go ahead and put t...

Bunnies are a year-round favorite, and our uber-popular Oatmeal Bunny Lovey proves that! We’ve taken Oatmeal’s body style and made it super soft a...

The Pink Golf Swaddle and Rattle is a delightful toy for sports-loving little ones. This set includes a cozy swaddle blanket in a lovely pink shade...

The Golf Swaddle And Rattle Set is ideal for sports-loving little ones! This set features a cozy swaddle blanket with a playful golf print and a ch...